OUR LOOK
Photography
Our photo shoots are created to inspire and delight our wide range of members—from the sneakerhead and the logomaniac to the minimalist and the pragmatist. (Yes, TRR has something for everyone.) What ties them together is our unique vision of luxury: inclusive, accessible, playful, and sustainable. Imagery is used in a variety of contexts, including the TRR website, social media posts, emails, third party ads, and on screens in our stores.
The Photographer’s Checklist
On-Figure Photography
Casting & Talent
TRR is at the center of a diverse and dynamic community and our casting is a reflection of that. Whether we are casting professional models, industry icons, unexpected talents, or members of our own TRR community, we celebrate all races, cultural backgrounds, ages, and body shapes and encourage their personalities to shine through.
Styling
TRR has a vast and constantly changing inventory; our members revel in the thrill of the find—and so do we. Our fashion shoots celebrate the possibilities of personal style, emphasizing our unique access to both the latest trends and the rarest vintage pieces, our embrace of high and low, and the joys of one-of-a-kind.
Mix High and Low
The prices and brands that we offer range from $50 to $50,000 and above. We have something for almost everyone, and this allows us to have a unique point of view on modern shopping and collecting. It's not about how much something costs, but finding something unique and special. Our customers love to mix high and low, and we love the story that tells.
Mix Current and Past Season
An idiosyncratic combination of vintage and contemporary is something that we like to call 'era-fluid'. It's taking the best from the past and mixing it with what's next. We curate these shopping experiences like no other retailer can.
Mix in One-of-a-Kind Pieces
Trends come and go, but we give our customers the chance to find something unique and personal to them. Along with our range of runway and commercial pieces, TRR is a collector's destination for rare handbags, jewelry and home decor; ranging from customized and limited edition finds to unbranded designers.
Hair & Makeup
Our approach to hair and make-up is polished, minimal and fresh, designed to allow our talents’ natural beauty and confident spirit to shine through. Of course there are exceptions to every rule, but when in doubt:
Natural looking “no makeup” makeup: light on the foundation or powder; a flick of mascara; lip balm preferred over lipstick.
Clean “nude” manicure.
Effortless hair: “I woke up like this” perfection, or tied back in a low bun, ponytail or loose braid.
Fine Jewelry & Watches
For fine-jewelry shot on-figure, it is important that the item in question be central to the photograph so that the viewer knows what they are supposed to be looking at. An earring shot framed to include a necklace, the collar of a shirt, a scarf and so on is ultimately NOT an earring shot. To that end, always think tightly cropped, style focused, portraits and details. Casting, merchandise and styling should always refer back to TRR Member profiles of the pragmatist, the innovator, and the curator.
Product Focused Photography
In still-life photography, the product is the star. A single hero product, beautifully lit, and photographed with a strong point of view (and a bit of humor) is always a winner. When multiple products are photographed in a group, the product selection should be coherent and tell a clear merchandising or editorial story. Don’t over complicate things. The mood of our still life photography is artful simplicity, allowing the product to shine.
Lighting
Lighting should be consistent across all site assets. While TRR uses soft lighting and soft shadows as a general rule, some product categories (watches, or fine jewelry) have very specific technical lighting demands. Products must be clear and sharp (including salient details) and feel luxe and expensive.
Composition
The composition of products should reflect the merchandising story and create a clear editorial message. Alternate between single hero-product shots and playful groupings of products. Do not force composition, and aim for a considered yet organic look and feel. Pay attention to scale and use it where possible to create visual interest.
Props
Props can help to engage the eye and tell a story. That said, they need to make sense with the merchandising narrative. Keep things simple and let the product speak for itself. Avoid single-use (disposable) props and opt for sustainable or reusable materials; use Curated by TRR inventory when appropriate.
E-Commerce Photography
When it comes to site product photography, the most important quality is accuracy. Shoppers want to know exactly what they are clicking to buy. Unexpected surprises can lead to disappointment—and returns. We do our best to ensure that all products are well lit and thoroughly documented in order to most accurately capture color, texture, condition and salient details.
Retouching
