The Logo

The RealReal logo was drawn by Zurich-based type foundry Swiss Typefaces and uses two colors: black and white. Primarily the logo should be used on a white background for maximum impact and clarity.

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Usage Guidelines

Incorrect Usage
Use only the approved logo assets. Do not recreate the logo. Do not distort or modify the logo. Drop shadows, bevels, gradients, and strokes don't mix with TheRealReal logo.

TRR Monogram
TRR Monogram is used in unique instances when there isn't large enough space to display the logo, such as app icons, social media icons etc. Full logo should be used whenever possible

Typefaces

The Suisse Works typeface should only be reserved for large elements like headlines and customer or consignor quotes. Suisse International should be used in all other instances - subheads, body copy and links. Regular and Medium weights are used. For instances where custom fonts are not available, opt for Arial.

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Suisse Works

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@&#

Suisse International

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@&#

Primary Color Palette

We use a pared down color palette in the majority of our brand communications in order to let TRR product and photography do the work. The color palette maintains a cohesive thread throughout our website, marketing material, retail spaces, and internal communication.

Hex #00000

Hex #FFFFFF

Secondary Color Palette

Hex #F5F3E9

Hex #6D7057

Hex #E1AA27

Secondary colors can be used if you need more colors beyond the primary palette.

Hex #D8EC5D

Hex #DDC5DA

Hex #8ABBB6

Hex #BFE4FF

Image Bank

Please note that these images are for internal use only.
Always check with brandbook@therealreal.com for usage rights for any communication outside of TRR.

If you no longer see an image that previously was in one of these folders, it means the usage has expired. Check back in quarterly for fresh image updates!

Image Bank