OUR VISION

The RealReal is on a mission to change the way people shop—for the better.

OUR PURPOSE

To create a world where fashion is sustainable and accessible, and empowers you to be the REAL you.

OUR TRUTHS

We believe in some things so deeply that they are the underpinnings to who we are, they are the foundation to everything that we do.

Sustainability

The RealReal is the most fundamentally sustainable way to love fashion: Alongside our millions of members, we are creating a future where luxury goods stay in circulation and we all buy better.

Real

Our dedication to authenticity in product extends to a belief in authenticity to ourselves—the best things come from people being true to themselves.

(Modern) Luxury

We see luxury not as a narrowly defined, gated experience limited to the select few. Our vision of luxury is accessible, inclusive, and balanced between human hands and intuitive technology.

OUR BRAND VALUES

We bring these values to life every day.

And we always keep it

  • Resilience

    We believe well-made things can live many lives, and that goes for handbags and luxury goods as well as our own business. Learning and growing is what keeps us REAL.

  • Empowerment

    We provide an environment where REAL education and expertise inspire each of us to be accountable for excellence in everything, from our workplace to our closets.

  • Authenticity

    REAL is in our name. Twice. At The RealReal, we respect people’s truest, realest selves, just like we make sure every item we sell is REAL.

  • Love

    When you do things with love, the REAL you thrives. Whether you love fashion, luxury, the planet, our teams or our customers, we are passionate about being the best at what we do.

  • Smarts

    Our expertise helps everyone be smarter. Whether it's providing data so our customers can make better decisions, or completing a project in the most efficient way, our smarts are REAL.

For more on how our teams bring these to life every day, visit the TRR Principles Page.