THE EXPERIENCE

Shopping With Us

The RealReal is changing the way people shop, offering them a more sustainable alternative to fast fashion. Our members are drawn not only to our superior service and competitive pricing, but also because they share our values. Like us they are market savvy, brand aware, and luxury obsessed.

Why Shop With TRR

Unique to TRR

Shopper Profiles

Why Shop With TRR

Guaranteed Authenticity
The RealReal is distinguished from other luxury resale companies. Discerning shoppers come to us—and keep coming back to us—because there is never any doubt about the authenticity or condition of any of the items we offer for sale. If we say it’s pristine Hermès, then you know it’s pristine Hermès.

Personalization
Using data and insights from seller and buyer history, we are able to make super-targeted suggestions for our members on a weekly basis.

Curation
Using our intelligence, instinct and expertise, TRR creates compelling, relevant, timely and engaging stories that highlight a selection of current luxury items. These stories come to life both on our digital platforms through photoshoots and curated sales, and IRL in our retail locations.

Education
We use every opportunity to educate our members to make smart shopping decisions based on fashion trends, market trends and potential resale value. The smartest shoppers also make the smartest consignors.

The TRR Approach

Mixing High and Low
The items we offer range from $50 to $50,000 and beyond. But we know full well that the real value of any bag or coat or watch is inextricably linked to the pleasure you get from wearing it. We encourage our members to follow their hearts, mix high and low, and develop their own unique style.

Mixing Current and Past Season
We are champions of mixing the old in with the new. This idiosyncratic combination of vintage and contemporary is something that we like to call 'era-fluid.' It's taking the best from the past (even if that past is, say, old Celine, or Prada from three seasons ago) and mixing it with what's next—and we curate these shopping experiences like no other retailer can.

One-of-a-Kind Pieces
Everything at TRR is, by definition, one of a kind. Trends come and go, but we give our members the chance to find something unique and personal to them, to find their personal style and really run with it.

“We are all about the balance between
scale and hand curation.”

– TRR Insider

Unique to TRR

Editors’ Picks
TRR receives thousands of items for consignment every week. Our Editors and Curators are constantly singling out the rare, the exciting, the trending—or the soon to be trending.

See Editors’ Picks

Obsessions
The RealReal encourages members to keep tabs on items and develop a healthy obsession with various brands or specific pieces that have caught their eye by tagging them with a heart badge.

First Look & First Look Platinum
For a small monthly subscription fee, members can opt into First Look (daily new sales emails, 24-hour advanced access to sales, waitlist notifications and exclusive First Look only promotions) or First Look Platinum (First Look benefits plus upgrades to 2-day shipping).

MY TRR
Members are invited to create a feed of their favorite brands and pieces. They receive alerts when new items arrive or items they have their eyes on have been sold.

Shopper Profiles

Experience tells us that our members tend to fall into a handful of style profiles. We cater to their wants, needs and obsessions with curated editorials, stories, sales and promotions.

THE PRAGMATIST
The Pragmatist appreciates luxury and practicality and is brand loyal. The Pragmatist invests in well-made, timeless pieces to wear in everyday life.

**The Pragmatist Woman**
**Brands she loves:** The Row, Old Celine, Hermes, Jil Sander, Khaite, Gabriela Hearst, Lemaire
**Style Icons:** Tilda Swinton, Suzanne Koller, Carolyn Bessette Kennedy
**Handbag:** Hermés Evelyne (day), Bottega Veneta Bag (evening)
**Jewelry:** Cartier Tank Watch, heirloom jewelry, Trinity Cartier Bracelet. Ted Muehling, Prounis
**Travel:** Copenhagen, Swiss Alps, Puglia, Marfa
**Reads:** The New Yorker, T Magazine, WSJ, Gentlewoman and World of Interiors
**Her Home:** Vincenzo de Cotiis, Poul Kjaerholm, Simone Bodmer-Turner

**The Pragmatist Man**
**Brands he loves**: The Row, Lemaire, Bottega Veneta, Loro Piana, Fear of God, Zegna, Yohji
**Style Icons:** Oscar Isaac, Ben Clymer
**Shoes:** New Balance, Church’s, John Lobb
**Watch:** Patek Phillipe Calatrava, Rolex DayDate, Jaeger LeCoultre Reverso
**Car:** Tesla, Mercedes Benz 300SL Roadster, BMW Baur
**Travel:** Copenhagen, Swiss Alps, Puglia, Marfa
**Reads**: The New Yorker, T Magazine, WSJ, Monocle and National Geographic

THE CURATOR
The Curator is looking for the rare find or trophy piece and is willing to spend time and money to get it. Typically more refined, the Curator selects standout pieces to add to their collection and enjoys bringing them out at just the right moment.

**The Curator Woman**
**Brands She Loves**: Dries Van Noten, Loewe, vintage Issey Miyake, Prada
**Style Icons:** Miuccia Prada, Carla Sozzani, Manuela Pavesi
**Handbag:** Puffer Goya Loewe, Vintage Prada Top Handle
**Jewelry:** Bvlgari Serpenti Watch, Carved Stones, Coin Jewelry, Charm Bracelets
**Travel:** Hydra, Mexico City, Portugal
**Reads:** Apartamento, Cultured Magazine, Mother Tongue, Casa Cabana
**Home:** Martino Gamper, Japanese Ceramics, Giacometti

**The Curator Man**
**Brands He Loves**: Bode, Wales Bonner, Prada, Dries Van Noten, Junya Watanabe, Gucci
**Style Icons:** Haider Ackermann, Harry Styles, Omari Douglas, Jonah Hill
**Shoes:** Gucci loafers, Bode House Shoe, Fisherman Sandal, Dior B23
**Watch:** Piaget YG Polo, Audemars Piguet Royal Oak
**Bike:** Rapha, Blue Jay Electric Bicycle, Vespa
**Travel:** Majorca, Morocco, Corsica
**Reads:** Apartamento, Fantastic Man

THE INNOVATOR
The Innovator is younger and more willing to experiment, mixing high and low, and dabbling in a variety of styles. The Innovator follows trends, loves a bargain and is not loyal to any particular brand.