OUR LOOK
Design Elements
Our brand cues are just as important in communicating our values as our messaging. When used in harmony, our branded typefaces and color palettes create an elevated look and feel that speaks to our expertise and authority while still being authentic, playful, and accessible.
The Designer’s Checklist
A Note from Your Creative Team
Many of our branded design elements are here for you to reference or download, but please help us maintain the integrity of these tools. For example, The RealReal typeface is not meant to be used in presentations or personal emails—use Arial instead.
If you need to create branded materials please reach out to your creative partners, we’re here to help!
The Logo
Our logo was drawn by Zurich-based type foundry Swiss Typefaces. It’s important to our brand equity to use only the approved logo asset, and to never distort or modify it. In other words, drop shadows, bevels, gradients, and strokes don't mix with The RealReal logo.
Typefaces
Suisse Works is reserved for significant display type such as headlines. In all other instances, including subheads, body copy and links, we revert to Suisse International typeface. When custom fonts are not available, such as in every day email communications or presentations, our typeface of choice is Arial.
Suisse Works
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@&#
Suisse International
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@&#
Color Palette
We use a pared down color palette in the majority of our brand communication in order to let the products and photography do the work. The color palette maintains a cohesive thread throughout our website, marketing material, retail spaces, and internal communication. Seasonal and local color palettes are introduced to compliment the core palette.
Hex #00000
Hex #ffffff
Hex #f5f3e9
Hex #6d7057
Pantone 18-0426 TPG
Hex #e1aa27
Capulet green jewelry cases are paired with the local color palette at the Brooklyn store.