The Logo

The RealReal logo was drawn by Zurich-based type foundry Swiss Typefaces and uses two colors: black and white. Primarily the logo should be used on a white background for maximum impact and clarity.

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Usage Guidelines

Minimum Clearspace
Use X height of lowercase letters as a guide for clear-space. In instances where you are not allotted much space, use half the height of the logo.

Taglines
There should be no unapproved use of any tagline. Approved tagline should be position at half the height of logo below. Use X-height as a guide for tagline positioning.

Minimum Logo Size
The minimum size of our logo is 25 px on screen, or 1 inch in print, measured by the width. In exceptional circumstances, smaller sizes for print may be necessary. In such cases, legibility should always be your top priority.

TRR Monogram
TRR Monogram is used in unique instances when there isn't large enough space to display the logo, such as app icons, social media icons etc. Full logo should be used whenever possible.

Other Logos

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Icon Library

All Icons

Typefaces

The Suisse Works typeface should only be reserved for large elements like headlines and customer or consignor quotes. Suisse International should be used in all other instances - subheads, body copy and links. Regular and Medium weights are used. For instances where custom fonts are not available, opt for Arial.

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The RealReal

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@&#

Suisse International

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@&#

Headline Capitalization Guidelines

We use the New York Times Style Guide.

Capitalize nouns, pronouns, and verbs
Capitalize all words of four or more letters
Capitalize no, nor, not, off, out, so, and up
Do not capitalize a, and, as, at, but, by, en, for, if, in, of, on, or, the, to, v., vs., and via, except when used as adverbs
Capitalize for if it takes the place of a verb meaning “support” or “advocate” (eg. We’re All For Oversized Coats)
In hyphenated compounds, do not capitalize the second part if it follows a prefix of two or three letters and if the hyphen separates doubled vowels (e.g., “Co-operation”). Otherwise, capitalize the second part (e.g., “Co-Author”).

Call-to-Action Hierarchy

Primary treatment
Used for most important elements on the page like “shop now” or “add to bag”

Primary treatment
Used for most important elements on the page like “shop now” or “add to bag”

Primary treatment: Used for most important elements on the page like “shop now” or “add to bag”

Color Palette

We use a pared down color palette in the majority of our brand communications in order to let TRR product and photography do the work. The color palette maintains a cohesive thread throughout our website, marketing material, retail spaces, and internal communication.

Core Color Palette