OUR LOOK
The RealReal Look
At The RealReal our vision of luxury is inclusive, accessible and playful. This unique POV is underscored by our approach to graphic design and the creation of visual assets. Our clean, custom logo and proprietary typeface provide the framework for photography that communicates our brand values, shows off our personality and broadcasts our obsession with luxury.
Mirroring our Voice, our Look is just as important in communicating our values:
We Know Luxury
Accessible, Inclusive, Relevant, Optimistic
Our vision of luxury is accessible, inclusive, relevant, and optimistic. As a luxury brand, we are on par with the brands we sell—but we don’t take ourselves too seriously. We make luxury relatable through diverse casting, showcasing real people that reflect our community.
We Keep It Real
Clear, Direct, Elevated, Practical
Our design has a clear sense of purpose and hierarchy. We design with the user experience as priority, aiming for the perfect balance between functionality and beauty.
We’re Experts
Authentic, Enthusiastic, Purposeful, Trustworthy
Our core values of expertise and authenticity come through in our Look. We build trust through attention to detail and consistency across all our channels. Our look is confident and authoritative, with a clear sense of purpose.
We’re Human
Emotive, Witty, Humorous, Personal
While we value clarity and authority we also bring joy and personality to the picture, finding ways to bring playfulness to everything we create. We avoid visuals that are too polished or perfect so that the image is relatable yet elevated.