OUR VOICE
Editorial and Social Voice
Our editorial voice is playful and compelling but most of all informed. Curated sales and collateral feature content are platforms for community building, further enabling us to share our knowledge of—as well as our obsession for—luxury fashion and design.
The TRR editorial voice is on par with fashion industry authorities like The Gentlewoman, T: The New York Times Style Magazine, WSJ Magazine (or for men’s content and messaging think GQ; for home and design think AD). We are fashion insiders. While we are not a fashion news source per se, we are on top of the news and are quick to register, and when appropriate address head-on, major shifts and developing trends in the fashion landscape through our content and communications.
We understand that we are speaking to a wide audience of members who come to TRR looking for different things. Our content and communication is inspiring, informed and relatable.
Editorial Content Key Points
Expertise & Education
Share our knowledge.
Core Values
Make them relatable, lean into them.
Community
Put a real face on who we are: Introduce our team of experts; celebrate our members.
Style & Product
Pivot back to highly curated, shoppable ideas and individual products.
Writer’s Checklist
Talking About Selling
The future of fashion is circular—but don’t just take our word for it. We often feature real members of the TRR community telling us in their own words why they shop and sell with TRR.
Keep It or Sell It series features real consignors on TRR Instagram.
Successful Editorial Copy in Practice
YES
Extra Extra
Bold new accessories to make your fit pop
Shop Accessories
Why: Message is clear but but leans into social-friendly idea of being extra
Keep it Light
With simple refined jewelry
Shop Women and Men
Why: A conversational headline piques interest and the dek finishes the thought
Fair and Square
These geometric bags tick all the boxes
Shop Bags
Why: Headline plays off of the square-nature of the bags and the dek pays off the idea
NO
It's in the Bag
Rising resale stars to have and to hold
Shop Bags
Why: Dek is fun but headline is a typical cliche
Spring Fling
Feel good in the season’s most-wanted styles
Shop Dresses
Why: Dek is compelling / topically relevant but headline is cliche and not saying much
Carry On
Get away with the season’s must have bags
Shop Men’s Bags
Why: Headline is too straightforward and has no personality