WELCOME TO THE REALREAL WORLD
The RealReal is the world’s largest and most trusted resource for authenticated luxury resale
Think of this as The RealReal 101: Here you can learn about our brand and what we stand for; the experience we offer to our millions of members; and practical guidelines for understanding The RealReal voice and look. You will also find useful resources.
OUR MISSION
Extend the Life Cycle
of Luxury
Expertly crafted items are designed to last a lifetime. They can change hands countless times and still retain their beauty and value. At The RealReal, luxury is inclusive and accessible. We bring expertise, enthusiasm, and the highest level of service to our mission. We build trust with our community and enable more people to own and appreciate luxury goods while ensuring that their original owners realize the maximum value of their investments.
Make Well. Buy Well. Resell.
OUR VISION
A Real Community Dedicated to a More Sustainable Future
TRR is empowering our tens of millions of members to contribute to a more sustainable future and growing a vital community around the circular economy. While luxury is both our platform and our passion, we believe that the values we put into practice every day have the power to affect wider social change to move us toward a world where all consumption is conscious consumption.
The Future of Fashion is Circular
WHO WE ARE
Our Brand
What began in 2011 as a scrappy, dining-room-table start-up has transformed the business of luxury resale into a dynamic, global movement that stands for
Expertise, Sustainability, Community, and Service.
Expertise
Our extensive team of in-house authenticators, gemologists, horologists and curators evaluates thousands of items daily. We have unique access to data that enables us to track and predict both consumer behavior and the value of luxury goods in the global marketplace.
Sustainability
We’re paving the way for a more sustainable future for our community and our industry. All of our members, whether they buy or sell with us, are participants in the circular economy and are playing an important role in reducing the impact of luxury goods on the environment.
Community
We believe diversity and inclusion foster a culture of dialogue, collaboration and innovation. The RealReal is proud to be at the center of an incredibly diverse global community, and we aim to reflect that diversity within our own team.
Service
We obsess over service, building scalable products that provide the ultimate luxury experience. The needs of our customers and consignors’ come first, and we think of ourselves as partners in powering the circular economy.
HOW WE DO IT
The Experience
The RealReal offers an experience that is highly curated, personalized, and transparent across all platforms. Using proprietary data and technology to develop solutions that don’t exist in the market elsewhere, we are constantly evolving and innovating to deliver the ultimate luxury experience.
Selling With Us
Expertise. Service. Community. These are the pillars that set our selling experience apart from other resale marketplaces. We use a mix of experts, authenticators, and proprietary tech to earn our consignors more, offer end-to-end service, and sell items fast thanks to millions of luxury shoppers.
Shopping With Us
We are always excited to see beautiful things take on a second (or a third or even a fourth) life. The RealReal makes luxury shopping fun, inclusive and accessible. We stand for authenticity and use our expertise to build trust with our community—and encourage healthy obsessions.
Retail
Since 2018, TheRealReal has opened 13 brick and mortar stores (and counting!). These are not typical retail outlets, but IRL platforms for social interaction, education and community building where we are able to offer a highly curated experience and amplify our core values.
Technology
If luxury is the heart of The RealReal, technology is the brains. Our proprietary technology powers all aspects of our business, including specialized sales tools, inventory management, and product interface that leverages artificial intelligence for pricing, content creation, and photo-editing.
WHY WE KEEP IT REAL
Our Voice
By definition, luxury goods are more human than anything mass produced in factories. They are created with care and expertise, by hand, in small ateliers. As such, they elicit an authentic emotional connection. Ultimately, that is our objective as well—to create authentic, emotional connections with our members.
WHY WE KEEP IT REAL
Our Look
The RealReal aesthetic, which encompasses everything from our logo, typography, photography and website to our LCOs and brick-and-mortar stores, exemplifies our unique approach to luxury—one that is diverse, inclusive, playful and attainable. Maintaining our visual identity is crucial to our mission.